Former music mogul converted Advertising industry key figure Steve Stoute also known as the brand architect behind some of the biggest endorsement deals (Jay-Z/Reebok, Lady Gaga, Lebron James, Justin Timberlake/McDonalds, etc.) is ready to share his knowledge, his experience and his business vision with the release of his book debut "The Tanning Of America: How the Culture of Hip-Hop Rewrote the Rules of the New Economy". While all the aspiring marketing professionnals, urban and popular culture lovers should probably get a copy of it, Steve Stoute, AOL and The Huffington Post are also generating a mini video series on the subject. Here's the first one featuring Jay-Z, Gaga, Pharrell & Steve Stoute.
Boss up bitches!
