"Yes, it's about that time. Rain, sleet and snow have made way for the sun, long evenings and fresh sneakers. Early may, when Europe's hardwood champions have been crowned and the NBA playoffs shift into full gear, marks the inofficial start of the real basketball season: the streetball season! That's when reputations are made, nicknames are born and every ballplayer naturally gravitates towards that "thump", "thump" sound of his or her home court. Playground basketball is where it all started. Playground basketball is where talent is honed and friendships are made. It's where neighborhoods gather and where skills and sweat are a currency. That's especially true for the mecca of basketball, New York City. Nowhere else do streetball tournaments, players and games attract a quasi-religious following. Dollars, pride and bragging rights are on the line. Believe the hype!" - K1X

Trust The Buzz!

Concept by Papa Neal & Fu for K1X. 
Track by Red Cafe & Pete Rock, 
Cinematography, Direction & Edit by Kevin Couliau (Asphalt Chronicles), 
Art Direction by Thibaut de Longeville, 
Motion Graphic Design by Vincent Dumond and Post Production by 360 Creative (Paris) 

feat. Red Cafe, "Miles High", "The Franchise", "Anti-Freeze", "Special FX", "Best Kept Secret", "Headache", "Black Diamond", "The Pirate", John Starks, Bobbito “Kool Bob Love” Garcia, KRS-1, Stay High 149...

Directed by Arthur King, Thibaut de Longeville & Laurent Henriot

This video is supa fresh and was made by the good folks @ Three Sixty Inc for the purpose of their infamous film 'Just For Kicks' back in 2005. The movie deals with the origin of the sneaker freak phenomenon (Hip Hop that is!) and how it penetrated the urban culture worldwide. It also offers plenty of supa exclusive footage of back in the days + key people interviews: An absolute Must See!

Giving a brand new video outfit to this classic song by Run DMC was also one of the fine pleasure of this film so here it is!